Important note: URL provided is not shown on Facebook newsfeed, only domain is visible. It’s useful if you happen to have more than one URL for the same content (for example, using parameters). What this means is that you define one page that all your shares will go to. This is how you set the canonical URL for the page you are sharing. If your title is longer than 100 characters, Facebook will truncate it to only 88!
There is no limit on the number of characters, but it’s best to stay between 60 and 90. It must be compelling, just like a good post title.
Keep in mind that the text shown on a Facebook feed is in bold and extremely eye-catching. In fact, if Facebook doesn’t find the og:title tag on your page, it uses the meta title instead. It serves a similar purpose as the traditional meta title tag in your code.
Let’s cover the different types, then I’ll cover how to use them.Īs you might guess, this is how you define your content’s title. Understanding Facebook Open Graph Meta Tagsįacebook has several open graph meta tag types. Let’s take a look at the most important meta tags for Facebook and how to optimize them for better sharing. Knowing just a little about Open Graph tags can help you tackle these problems and improve your social media marketing.Īdding Open Graph tags to your website won’t directly affect your on-page SEO, but it will influence the performance of your links on social media, so that means it’s worth looking into. Have you ever shared a link on Facebook only to find that the thumbnail was missing, or there was a totally different picture than you expected? Most importantly: open graph meta tags can have a massive impact on conversions and click-through rates. Consequently, the ability to harness the power of social meta tags is a vital skill for today’s marketers.
Social media sites are the major drivers of most of the web’s traffic.
Why Marketers Should Care About Open Graph
Twitter actually has its own meta tags for Twitter Cards, but if Twitter robots cannot find any, Twitter uses Open Graph tags instead. Several other major platforms, including Twitter and LinkedIn, recognize Open Graph tags. Now, other social media sites also are taking advantage of social meta tags. To make this possible, information is sent via Open Graph meta tags in the part of the website’s code. Put simply, it helps optimize Facebook posts by providing more control over how information travels from a third-party website to Facebook when a page is shared (or liked, etc.). But what are they, why do they matter, and - most importantly - how do you use them? What Is Open Graph and Why Was It Created?įacebook introduced Open Graph in 2010 to promote integration between Facebook and other websites by allowing posts to become rich objects with the same functionality as other Facebook objects. Open graph meta tags were designed to do just that. The massive audiences of sites like Facebook and Twitter make them some of the best sharing, but do you know how to optimize that outreach potential? So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new blog post? Yes, content is king, but that king is powerless without followers.